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The real estate
agent with the international network
Engel & Völkers, the European-based
luxury real estate group, is now offering franchise opportunities across
the GCC as part of a strategic plan to grow business in the region.
The firm, established two decades ago,
now has over 200 shops in 23 countries across Europe, South Africa and the
USA, and operates a master license in Dubai. The group's activities focus
on the high-end residential and commercial markets.
The company's exacting standards - which
are benchmarked worldwide - provide an opportunity for investors to capitalize
on a proven name in a growing market such as Arabia.
Becoming part of Engel
& Völkers
franchise operation carries the quality guarantee of European expertise,
as well as an instantly recognizable 'look and feel', from shop fronts
through to collateral.
Franchisees can access the cross-selling,
service standards of the global network, whether selling second homes in
Europe to GCC residents, or Dubai penthouse apartments as second homes to
those living abroad.
Engel & Völkers sales strategy has
paid off over the past 12 months: the group's turnover rose by 45% year on
year at the end of June, and commission turnover of the offices outside
Germany rose more than 100%.
The addition of an expected 20 franchise
offices in Arabia over the next 12 months should see this figure rise
further. Franchise opportunities exist in UAE, Oman, Bahrain, Qatar, Saudi
Arabia, Kuwait, and Iran.
The quality assurances of the real estate
group come through stringent vetting of franchise partners. Partners will
be trained at our real estate academy, and the company will provide
corporate sales, marketing and PR advice.
As with any successful franchise
operation, each outlet should unmistakably be Engel & Völkers.
Internationally, the group is the sole
representative for Christie's Great Estates, a subsidiary of the auction
house. Engel & Völkers publishes market reports, figures and legal
information in each market it is present, with all research made available
to partners around the world.
In addition, the company provides a
comprehensive after-sales service, right down to advice on the best
furniture removal firms to use.
Properties listed in the Engel
&
Völkers' books in Dubai include: Burj Dubai, the world's tallest tower,
Arabian Ranches, Emirates Hills, Dubai Marina, The Palm Jumeirah, Jebel
Ali and Deira, as well as islands on The World.
Turning to the international market,
Engel & Völkers publishes its own glossy magazine several times a
year, GRUND GENUG, covering lifestyle and architecture as well as the
estates on its books. |
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