Merinos is widely reconsidered the region's brightest star of carpet manufacturing and retailing. The brand of choice for wholesale and retail customer's alike Merinos produce enough carpet each year to cover a land mass of 25,000,000 m2. Sold in over 100 locations throughout the Middle East and more than 4000 retail points internationally, its reputation for excellence has spread to more than 15 countries including the Middle East, Russia, Canada and the USA.
In the 25 years of its trading history, Merinos has earned the respect and admiration of its customers. The group has remained steadfast in its commitment to traditional quality and yet has been able to embrace today’s technology to secure and sustain continued commercial success.
At Merinos we take pride in every aspect of our service offering from design and production through to the in-store experience and home delivery. It is our mission to help our customers make a choice with certainty and confidence knowing that a Merinos carpet is a superior lifestyle investment which they will truly enjoy.
The Group will continue to innovate and is determined to remain leader in the sector. Plans are underway for a B2B and B2C database-supported web shop, an online product catalogue and a new and exciting product category.
If you share our appreciation for time-honored craftsmanship, our enthusiasm for modern know- how and our passion for quality, then we invite you to share in our success by becoming a Merinos Franchisee.
Merinos USP
A powerful brand with a secure reputation for quality and innovation
An exceptional and exclusive product range
1000 new designs annually with infinite possibilities for personalized design
Non-stop quality control systems
Environmentally respectful production standards
Innovation and customer friendly showroom environment
Continuous technical and service training
Efficient and reliable logistical support
Sophisticated Point of Sale system connecting you to both operational hubs and fellow Franchisees
On-line-real-time technological support through the Merinos web shop
Local store marketing tools including samples, brochures and posters and other sales aids
Superior and powerful Above the Line marketing campaigns with regional reach
Business development opportunities derived from the Merinos network
Countries of Interest for Franchise Expansion in the Middle East
The exclusive right to operate a Merinos business unit in a protected market area and will be granted the right to all the Merinos Intellectual property rights including the Trade Mark, Service Marks and Designs
Access to complete and exclusive range of Merinos carpet and rug products
The benefits derived from the transfer of Merinos accumulated knowledge and experience of the carpet retail business
Full training on the Merinos Service Protocol System for the franchise owner, key executives and their appointed showroom operators qualifying you and your team to offer sales and service standards in keeping with the Merinos signature
An induction course which will transfer all knowledge required to operate the Merinos business unit and will include the Merinos business concept; mission, values and philosophy; product and service standards; logistics, forecasting, ordering, delivery, fitting; merchandise presentation; retail software; accounting and administration. This course will comprise of a two week classroom course and a 4 week on-the-job training programme conducted in a live Merinos company owned showroom
Detailed specifications for architectural layout, fixtures and fittings, decoration and design, equipment and accessories the combination of which will form the Merinos Studio Showroom
Site selection research and viability criteria which will provide invaluable assistance in selecting the best location from which to operate a Merinos business unit
Assistance and training from the Merinos Franchisee support team in all aspects of the store opening including supervision of the recruitment, screening and selection process
A dedicated Merinos mentor who will be on site for the first two weeks of operation and will visit the showroom periodically to provide advice and guidance
Electronic Point of Sale and stock management system and other supporting technology including the Chromatone Color Reference System and Paint Coloring Software
Launch and Annual Marketing plans and related tools including advertising artwork
Below-the-line tools such as brochures, posters and other promotional materials
An extensive set of Merinos operating manuals containing the best-practices policies and procedures, updates as the concept, product and systems continue to develop and access to the Merinos help-line for advice on all aspects of the business
Client referrals for customized project such as hotels, palaces and commercial property
Regular feedback on the carpet sector activities and access to information on research and development of new products, services and technologies
On going training and support, participation in Franchisee incentive and award programmes
Franchise Package
Single Unit:
Franchise fee: US$20,000
Management service fees: 2% on total turnover
Renewal fees: 30% of initial franchise fee
Franchise term: 7 years renewable for a subsequent term
Supply agreement: including all compulsory products, supplies and
purchases from Merinos
Area Development:
Franchise fee: US$50,000
Management service fees: 2% on total turnover
Renewal fees: 30% of initial franchise fee
Franchise term: 10 years renewable for a subsequent term
Supply agreement: including all compulsory products, supplies and
purchases from Merinos
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