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Franchise Glossary

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  • Offer
    An oral or written proposal to sell a franchise to a prospective franchisee upon understood general terms and conditions. Note\: Under state and federal regulations, the term "offer" is broader than the common law contract law definition.

  • Operating Manual
    Comprehensive guidelines advising a franchisee on how to operate the franchised business. It covers all aspects of the business, including general business procedures not necessarily peculiar to the franchised business. It may be separated into different manuals addressing such subjects as accounting, personnel, advertising, promotion and maintenance.