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At A Glance

Type of Business

:
  • Franchise

Franchise Fee

  • CAD 25,000.00

Cash Required [?]

  • CAD 70,000.00 - CAD 100,000.00

Investment Required

  • CAD 70,000.00 - CAD 100,000.00

Areas Offered

Description

  • We Apply the Same Recipe for Success as we do for our Award Winning Soups! (but this is one secret we want to share)



We Apply the Same Recipe for Success as we do for our Award Winning Soups!

(but this is one secret we want to share)

When Soup Etc! opened our first store in 2001, our mission was simple, and has provided the four cornerstones of our business ever since: value. quality. choice. health. By applying these principles to everything we do, success is the easy part!

Soup Etc!...A Winning Concept

Soup Etc!, much like the Starbuck’s story, really DID set out to re-invent the wheel. We approached a food favorite and staple and became undisputable experts, taking the process of making a good soup to gourmet level form and building a retail concept around it. Our 50 proprietary soups, stews, chili and chowders as well as our unique approach to gourmet sandwiches and salads capitalizes on the fastest growing trend in the food market…one defined by health and lifestyle conscious consumers.

Our Products

Our soup, stew, chili and chowder products range from traditional to unique representing a full selection to suit any need on any given day. Whether our customer is seeking a low fat, low carb, vegetarian or low cal choice, odds are that we can provide exactly what they are looking for from the eight daily selection at each stores’ Soup Table. These choices can be complemented with fresh unique sandwiches or salads to round out the meal. All soups are cooked by Soup Etc! and shipped fresh with no added preservatives.

The Success Recipe

Our approach is to ensure that our Franchisees have the time to concentrate on the two most important factors in successful retailing, staff training/ management and consistent astonishing customer service.

  • Soup Etc! does not venture beyond its expertise in terms of new product introductions. All new food products developed always fit within our existing operating procedures and are prepared with existing store level equipment. We pride ourselves on our ability to “reinvent” the wheel consistently in creative, wonderful and gourmet level ways.
  • We provide a solid training program and on-going support to ensure our franchisees are always on the right track. We take out the guesswork.
  • All products intended for sale at retail level have been conceived to require very little in terms of specific skills or undue impact on the store’s labour costs. In other words, our manufacturing facilities provide all individual components for any dish, pre-measured and designed for simple assembly or warming at store level. We believe our Franchisees time is better spent getting to know their customer and excelling at all facets of customer service.
  • We sell Soup Etc! stores as turnkey packages, so franchisee involvement is minimal in the building phase. We prefer to have you setting your sales and marketing goals during this time.
  • We enjoy and solicit input from our franchisees. We believe the only way to continually excel is to consult those who set the mark for us in public. In other words, our best retail experts are really our own retailers.


What to Expect in Considering a Soup Etc! Franchise

  • Soup Etc! will provide a complete turnkey store operation. Total cost of a store may range depending on size and location of the store buildout. Current build-out costs will typically range from $70,000 to $100,000. Soup Etc!’s franchise fee is $25,000.
  • Soup Etc! will provide choices for site selection, with an analysis for each.
  • Typical Return on Investment is 24-36 months.
  • Individual store locations currently only available in British Columbia, Canada. Master licenses also considered for outside B.C.
  • Our typical expectation in terms of a franchisee’s financial snapshot are similar to that of any lending institution. You will be required to have sufficient unencumbered liquidity to provide adequate initial working capital plus adequate equity to finance the store purchase. Soup Etc! does not provide financing.
  • You will be required to pay the company a total of 7% of gross sales plus 1% (advertising fund) on a monthly basis during the term of the Franchise Agreement.
  • Absentee ownership is strongly discouraged and will only be considered in special circumstances and on a case by case basis.

For More Information Please Complete The Form Below

 

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