We Apply
the Same Recipe for Success as we do for our Award Winning
Soups! (but
this is one secret we want to share)
When Soup Etc! opened our first store in 2001, our mission
was simple, and has provided the four cornerstones of our business ever since:
value. quality. choice. health. By applying these principles to everything we
do, success is the easy part!
Soup
Etc!...A Winning Concept
Soup Etc!, much like the Starbuck’s story, really
DID set out to re-invent the wheel. We approached a food favorite and staple and
became undisputable experts, taking the process of making a good soup to gourmet
level form and building a retail concept around it. Our 50 proprietary soups,
stews, chili and chowders as well as our unique approach to gourmet sandwiches
and salads capitalizes on the fastest growing trend in the food market…one
defined by health and lifestyle conscious consumers.
Our
Products
Our soup, stew, chili and chowder products range
from traditional to unique representing a full selection to suit any need on any
given day. Whether our customer is seeking a low fat, low carb, vegetarian or
low cal choice, odds are that we can provide exactly what they are looking for
from the eight daily selection at each stores’ Soup Table. These choices can be
complemented with fresh unique sandwiches or salads to round out the meal. All
soups are cooked by Soup Etc! and shipped fresh with no added
preservatives.
The Success
Recipe
Our approach is to
ensure that our Franchisees have the time to concentrate on the two most
important factors in successful retailing, staff training/ management and
consistent astonishing customer service.
Soup Etc! does
not venture beyond its expertise in terms of new product introductions. All
new food products developed always fit within our existing operating
procedures and are prepared with existing store level equipment. We pride
ourselves on our ability to “reinvent” the wheel consistently in creative,
wonderful and gourmet level ways.
We provide a
solid training program and on-going support to ensure our franchisees are
always on the right track. We take out the guesswork.
All products
intended for sale at retail level have been conceived to require very little
in terms of specific skills or undue impact on the store’s labour costs. In
other words, our manufacturing facilities provide all individual components
for any dish, pre-measured and designed for simple assembly or warming at
store level. We believe our Franchisees time is better spent getting to know
their customer and excelling at all facets of customer service.
We sell Soup
Etc! stores as turnkey packages, so franchisee involvement is minimal in the
building phase. We prefer to have you setting your sales and marketing goals
during this time.
We enjoy and
solicit input from our franchisees. We believe the only way to continually
excel is to consult those who set the mark for us in public. In other words,
our best retail experts are really our own retailers.
What to Expect in Considering a Soup Etc!
Franchise
Soup Etc! will
provide a complete turnkey store operation. Total cost of a store may range
depending on size and location of the store buildout. Current build-out costs
will typically range from $70,000 to $100,000. Soup Etc!’s franchise fee is
$25,000.
Soup Etc! will
provide choices for site selection, with an analysis for each.
Typical Return
on Investment is 24-36 months.
Individual store
locations currently only available in British Columbia, Canada. Master
licenses also considered for outside B.C.
Our typical
expectation in terms of a franchisee’s financial snapshot are similar to that
of any lending institution. You will be required to have sufficient
unencumbered liquidity to provide adequate initial working capital plus
adequate equity to finance the store purchase. Soup Etc! does not provide
financing.
You will be
required to pay the company a total of 7% of gross sales plus 1% (advertising
fund) on a monthly basis during the term of the Franchise
Agreement.
Absentee
ownership is strongly discouraged and will only be considered in special
circumstances and on a case by case basis.
For More
Information Please Complete The Form Below
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