2002 Franchise Lead Sources With Results And Costs
The following statistics were conclusions gathered from Franchise Update Magazine annual survey of franchisors. It is most interesting to compare these results with that from the year 2000 survey results, which are included in the next article.
Leading Sources For New Franchise Agreements 2001/2002
- Referrals - 38 %
- Internet - 35 %
- Print - 18 %
- Brokers - 5 %
- Other - 4 %
Budgets Based On Number New Franchisees Projected
- 15 Units or less: $ 25,000 - $ 50,000
- 14 - 84 Units or less: $ 60,000 - $100,000
- 120 Units or less: $ 60,000 - $ 100,000
- 140 Units plus: $ 300,000 - $ 500,000
Franchise Lead Recruitment Budgets 2003
- Internet - 37 %
- Print - 25 %
- Trade Shows - 10 %
- Public Relations - 10 %
- Other - 18 %
Where Franchisors Get Leads (2001/2002)
- Internet - 67 %
- Print - 10 %
- Referrals - 15 %
- Brokers - 7 %
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