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2000 Franchise Lead Sources With Results And Costs

The following statistics were conclusions gathered from Franchise Update Magazine annual survey of franchisors.

Leading Sources For New Franchise Agreements 2000


  • Referrals - 33 %
  • Internet - 18 %
  • Print - 23 %
  • Brokers - 14 %
  • Other - 12 %

Franchise Lead Recruitment Budgets 2000

  • Internet - 14 %
  • Print - 54 %
  • Trade Shows - 9 %
  • Public Relations - 12 %
  • Other - 11 %

Where Franchisors Get Leads 2000

  • Internet - 48 %
  • Print - 23 %
  • Referrals - 19 %
  • Brokers - 10 %

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